Online Public Relations

Online Public Relations has been a mystery to me up until this past week. This week, we were charged to submit a press release online for free. This press release details the launch of eduguide.org’s pay-per-click marketing campaign by Ingenex Digital Marketing.

Online PR offers a variety of benefits for those looking to create a brand identity or just spread the word on a certain subject or issue. Through the use of these free press release websites, a company can build online credibility, create a keyword rich document that is easily linked to and searched in addition to keyword tags that aid in search engine optimization. Through these tactics, a company can not only get the word out online, but can make sure that with the right keywords, it gains a higher Google page rank and therefore a higher search return, ensuring more possible visits to the website and more publicity.

Overall, online PR can give an economical option and solution to those looking to gain publicity and awareness, and if done properly, it can be far more useful than many other traditional media.

Links:

free-press-release.com

pr.com

1888pressrelease.com

Eco-Friendly Internship!!!!!!!!!!

Importance of Professional Social Media Profiles

Professional Social Media websites have begun to grow in popularity in recent years. More and more people and businesses are using websites like Linkedin.com and Naymz.com. These sites enable users to brand themselves and others, network within the targeted industry with ease, and provides a digital, condensed resume and portfolio.

Through the use of search engine optimization, the use of social media websites has enabled users to take control of their own personal branding. When users develop a consistent social profile over many sites, they are able to demonstrate a formal and businesslike image that can be seen whenever a person or business is “Google’d.”

Further, these new websites offer users the opportunity to combine their resume and work experience into a profile that also contains recommendations and testimonials of past work.

With all of these benefits in mind, it is important that business leaders and businesses alike take advantage of this new technology capable of introducing the right type of people and businesses together. These profiles can increase traffic to a certain website in addition to being able to provide the user with the opportunity to brand themselves and/or their company.

It is important that a business link up with all of its employees to provide a company overview that also serves as a connection within the organization as well as a detailed index of employees. While it is important that businesses show their internal organization, it is also useful to use these networking websites to evaluate possible client leads.

As everyone is beginning to move toward a digital age, it would make sense that eventually industry connections and personal Rolodex are soon to follow. It is vital to make the change as an individual and an organization to move networking and branding into the digital age in order to survive the ever-changing business world.

Thank you! I will try to respond to comments in a timely manner.

P.S.: There will be another post soon following within the next couple of days elaborating on this subject.

Digital Marketing Internship

For this summer, I am engaged in a digital marketing internship in which I will be learning all of the aspects of digital marketing. To complete this internship, I responsible for writing a paper detailing all of the aspects of digital marketing as a whole to include social media marketing, search engine marketing, mobile phone marketing, interactive branding and consumer generated content. The goal of this paper is to link all of these marketing tactics under the surname of digital marketing as a whole digital integrated campaign that can be used to brand a person or a company.