For this summer, I am engaged in a digital marketing internship in which I will be learning all of the aspects of digital marketing. To complete this internship, I responsible for writing a paper detailing all of the aspects of digital marketing as a whole to include social media marketing, search engine marketing, mobile phone marketing, interactive branding and consumer generated content. The goal of this paper is to link all of these marketing tactics under the surname of digital marketing as a whole digital integrated campaign that can be used to brand a person or a company.