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Is it necessary for businesses and professionals to have online professional profiles to succeed and distinguish? Short answer, YES!
In the ever-changing world of business communications, the one emerging constant has been the internet and the importance of an online presence. In a free-for-all type manner, everyone and everything is now on the internet in a cluster of information. How do you rise above the cluster and stand out for your benefit?
One way people have been able to make names for themselves and brand themselves have been through the use of blogs. While blogs are a very valuable way to get out your ideas in a casual manner, how is one able to market themselves as a professional?
The answer: Social Networking Sites. I’m not necessarily talking about Facebook.com or Myspace.com, but rather sites such as LinkedIn.com, Naymz.com, AboutUs.org. These sites can give one the advantage over colleagues by establishing a presence online as a professional. Social Networking Sites have created a network of individuals looking to find one another in a confusing and clustered internet dominated age.
Futher, these sites can allow professionals to search for one another, find job leads, find client leads, and to promote each other as many of them act as an online resume database.
There is a new product/solution/service that is being launched right now called Social Harbor. This service is designed to bundle certain social networking sites so that they may be easily managed. In making social networking sites easier to manage by establishing a consistent message over the different sites, establishing consistency throughout their online presence.
Businesses could potentially profit the most from professional profile management. If organizations as a whole sign up for this service, they could unify their presence on the internet and create added value with their presence on the internet. It has been said, “the sum of all parts is less than the whole.” Further, organizations could reach critical mass, create optimized profiles for ease and consistency all the while amassing inbound links that will increase their PageRank.
All-in-all, the importance of an online presence is growing and will continue to grow. This is the future of branding and who better to brand than yourself and your organization!
Last week, we launched our new website, ecofriendlyinternship.com. This website is to serve as the cornerstone for our internship.
Over the past two months at Ingenex, we have learned many things about digital marketing. Recently, we have started to dive into the realm of blogs. Before this internship, my blogging experience was limited to two posts at livejournal. I have learned that blogging can be a very useful tool. It can demonstrate your ability to lead, show your desire to network, and lastly illustrate your interest to learn.
Most importantly, this generation relies on blogging and the internet as a public forum outside of traditional media. Blogging is here to stay and will continue to prove useful in many areas to come.
Online Public Relations has been a mystery to me up until this past week. This week, we were charged to submit a press release online for free. This press release details the launch of eduguide.org’s pay-per-click marketing campaign by Ingenex Digital Marketing.
Online PR offers a variety of benefits for those looking to create a brand identity or just spread the word on a certain subject or issue. Through the use of these free press release websites, a company can build online credibility, create a keyword rich document that is easily linked to and searched in addition to keyword tags that aid in search engine optimization. Through these tactics, a company can not only get the word out online, but can make sure that with the right keywords, it gains a higher Google page rank and therefore a higher search return, ensuring more possible visits to the website and more publicity.
Overall, online PR can give an economical option and solution to those looking to gain publicity and awareness, and if done properly, it can be far more useful than many other traditional media.
Links:
Professional Social Media websites have begun to grow in popularity in recent years. More and more people and businesses are using websites like Linkedin.com and Naymz.com. These sites enable users to brand themselves and others, network within the targeted industry with ease, and provides a digital, condensed resume and portfolio.
Through the use of search engine optimization, the use of social media websites has enabled users to take control of their own personal branding. When users develop a consistent social profile over many sites, they are able to demonstrate a formal and businesslike image that can be seen whenever a person or business is “Google’d.”
Further, these new websites offer users the opportunity to combine their resume and work experience into a profile that also contains recommendations and testimonials of past work.
With all of these benefits in mind, it is important that business leaders and businesses alike take advantage of this new technology capable of introducing the right type of people and businesses together. These profiles can increase traffic to a certain website in addition to being able to provide the user with the opportunity to brand themselves and/or their company.
It is important that a business link up with all of its employees to provide a company overview that also serves as a connection within the organization as well as a detailed index of employees. While it is important that businesses show their internal organization, it is also useful to use these networking websites to evaluate possible client leads.
As everyone is beginning to move toward a digital age, it would make sense that eventually industry connections and personal Rolodex are soon to follow. It is vital to make the change as an individual and an organization to move networking and branding into the digital age in order to survive the ever-changing business world.
Thank you! I will try to respond to comments in a timely manner.
P.S.: There will be another post soon following within the next couple of days elaborating on this subject.
For this summer, I am engaged in a digital marketing internship in which I will be learning all of the aspects of digital marketing. To complete this internship, I responsible for writing a paper detailing all of the aspects of digital marketing as a whole to include social media marketing, search engine marketing, mobile phone marketing, interactive branding and consumer generated content. The goal of this paper is to link all of these marketing tactics under the surname of digital marketing as a whole digital integrated campaign that can be used to brand a person or a company.
