Courtesy of a Friend

Thank you Lizz for providing this.  To provide some context, I love doing coding.  (odd, I know)

Which are you?

It’s been a very, very long time

So, it’s been a long time and I haven’t written in here.

So, to catch you up to speed.

I started off at Campbell-Ewald in November of 2008 as an Account Coordinator/Traffic position. If you are unfamiliar with what this position is, it is one of the most important roles in an advertising agency, but is the least respected. Needless to say, I absolutely loved my time here. I worked with so many great people on so many accounts plus gained the exposure to be able to meet everyone within the agency no matter of title or role/responsibility.

One of my favorite parts of this position was my assignment to work with an intern to develop a new business prospect/pitch to bring in a local Detroit business to our agency. This is where I met Steve Mannino, who’s blog you can read here: Steve Mannino on WordPress. Steve was interning with the social media department under Dave Linabury. Our presentation and overall project turned out wonderfully, and you can see what our door opener was here: http://intern.campbell-ewald.com Login: dmcguffie PW: campusmartius.

After being a coordinator for 11 months, I then moved into a social media planner role for the Chevrolet account. Here’s where everything really took off as I was able to work on the largest advertiser in the world for almost a year in the most evolving media of the time. During this time, I really grew into my passion for creating usable, relevant and most importantly engaging content for our client. Sadly, Chevrolet left Campbell-Ewald (or rather continues to leave C-E) beginning in April 2010.

I am apologizing for my ramblings, but I think it is time I get back to writing in this in order to 1. Document my experiences 2. Begin to organize my thoughts a little bit clearer over time.

So today, November 15, 2010, is exactly 728 days since I started at C-E. At exactly 2 years from my first day (230 days), will be my last day at the agency. I never truly understood the words “Mixed Emotions” before because I was never in a position where they reflected what I felt, until this moment. I am very sad that I am leaving all of the people I have met, because I cherish each and everyone of them. Some may have been assholes, but even they taught me so much.

But I am fortunate that I am taking my learnings and experiences on to something new, which would not have been possible without the foundation I have built from my 4 years at Michigan State, and incredible internship with Ingenex in Ann Arbor, and the past 2 years at C-E.

Please stay tuned as I will continue to update my progress.

Thank you everyone at C-E. You guys kick ass and any client will be lucky to have you as an agency. It’s amazing how much heart and soul and how much personal responsibility and emotion is put into these accounts. That is fucking dedication.

Love you guys.

Kevin

Gas Price Saver

I am jumping feet first into widgets. So please bear with me as I figure this out. Any help would be greatly appreciated.

Very Cool new Tool!

How Professional Online Profiles Distinguish You from Your Competition!

Is it necessary for businesses and professionals to have online professional profiles to succeed and distinguish? Short answer, YES!

In the ever-changing world of business communications, the one emerging constant has been the internet and the importance of an online presence. In a free-for-all type manner, everyone and everything is now on the internet in a cluster of information. How do you rise above the cluster and stand out for your benefit?

One way people have been able to make names for themselves and brand themselves have been through the use of blogs. While blogs are a very valuable way to get out your ideas in a casual manner, how is one able to market themselves as a professional?

The answer: Social Networking Sites. I’m not necessarily talking about Facebook.com or Myspace.com, but rather sites such as LinkedIn.com, Naymz.com, AboutUs.org. These sites can give one the advantage over colleagues by establishing a presence online as a professional. Social Networking Sites have created a network of individuals looking to find one another in a confusing and clustered internet dominated age.

Futher, these sites can allow professionals to search for one another, find job leads, find client leads, and to promote each other as many of them act as an online resume database.

There is a new product/solution/service that is being launched right now called Social Harbor. This service is designed to bundle certain social networking sites so that they may be easily managed. In making social networking sites easier to manage by establishing a consistent message over the different sites, establishing consistency throughout their online presence.

Businesses could potentially profit the most from professional profile management. If organizations as a whole sign up for this service, they could unify their presence on the internet and create added value with their presence on the internet. It has been said, “the sum of all parts is less than the whole.” Further, organizations could reach critical mass, create optimized profiles for ease and consistency all the while amassing inbound links that will increase their PageRank.

All-in-all, the importance of an online presence is growing and will continue to grow. This is the future of branding and who better to brand than yourself and your organization!

New Eco-Friendly Internship Website!

Last week, we launched our new website, ecofriendlyinternship.com. This website is to serve as the cornerstone for our internship.

Over the past two months at Ingenex, we have learned many things about digital marketing. Recently, we have started to dive into the realm of blogs. Before this internship, my blogging experience was limited to two posts at livejournal. I have learned that blogging can be a very useful tool. It can demonstrate your ability to lead, show your desire to network, and lastly illustrate your interest to learn.

Most importantly, this generation relies on blogging and the internet as a public forum outside of traditional media. Blogging is here to stay and will continue to prove useful in many areas to come.

Online Public Relations

Online Public Relations has been a mystery to me up until this past week. This week, we were charged to submit a press release online for free. This press release details the launch of eduguide.org‘s pay-per-click marketing campaign by Ingenex Digital Marketing.

Online PR offers a variety of benefits for those looking to create a brand identity or just spread the word on a certain subject or issue. Through the use of these free press release websites, a company can build online credibility, create a keyword rich document that is easily linked to and searched in addition to keyword tags that aid in search engine optimization. Through these tactics, a company can not only get the word out online, but can make sure that with the right keywords, it gains a higher Google page rank and therefore a higher search return, ensuring more possible visits to the website and more publicity.

Overall, online PR can give an economical option and solution to those looking to gain publicity and awareness, and if done properly, it can be far more useful than many other traditional media.

Links:

free-press-release.com

pr.com

1888pressrelease.com

Eco-Friendly Internship!!!!!!!!!!

Importance of Professional Social Media Profiles

Professional Social Media websites have begun to grow in popularity in recent years. More and more people and businesses are using websites like Linkedin.com and Naymz.com. These sites enable users to brand themselves and others, network within the targeted industry with ease, and provides a digital, condensed resume and portfolio.

Through the use of search engine optimization, the use of social media websites has enabled users to take control of their own personal branding. When users develop a consistent social profile over many sites, they are able to demonstrate a formal and businesslike image that can be seen whenever a person or business is “Google’d.”

Further, these new websites offer users the opportunity to combine their resume and work experience into a profile that also contains recommendations and testimonials of past work.

With all of these benefits in mind, it is important that business leaders and businesses alike take advantage of this new technology capable of introducing the right type of people and businesses together. These profiles can increase traffic to a certain website in addition to being able to provide the user with the opportunity to brand themselves and/or their company.

It is important that a business link up with all of its employees to provide a company overview that also serves as a connection within the organization as well as a detailed index of employees. While it is important that businesses show their internal organization, it is also useful to use these networking websites to evaluate possible client leads.

As everyone is beginning to move toward a digital age, it would make sense that eventually industry connections and personal Rolodex are soon to follow. It is vital to make the change as an individual and an organization to move networking and branding into the digital age in order to survive the ever-changing business world.

Thank you! I will try to respond to comments in a timely manner.

P.S.: There will be another post soon following within the next couple of days elaborating on this subject.

Digital Marketing Internship

For this summer, I am engaged in a digital marketing internship in which I will be learning all of the aspects of digital marketing. To complete this internship, I responsible for writing a paper detailing all of the aspects of digital marketing as a whole to include social media marketing, search engine marketing, mobile phone marketing, interactive branding and consumer generated content. The goal of this paper is to link all of these marketing tactics under the surname of digital marketing as a whole digital integrated campaign that can be used to brand a person or a company.